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Cookie Sale Evaluation
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Cookie Booth Evaluation
We’re pleased to welcome
our new baker, Little Brownie Bakers® and excited to be
among the first councils to pilot a project known as
Super
Six.
Girls
will be offering
a premium selection
of the six best-selling Girl Scout Cookies of all time.
These nationwide bestsellers may be new to local customers. However,
these brand-name cookies outsell all other varieties in most of the
country. In just a few bites, you’ll come to prefer:
•
Little Brownie’s Thin Mints
— made with natural oil of peppermint
•
Original Samoas®
— so scrumptious they
often outsell even Thin Mints
•
Tagalongs®
— made with peanut butter created by the same folks that make what’s
in Reese’s Peanut Butter Cups
•
Trefoils
— delicate-tasting
shortbread that is simple and satisfying
•
Do-si-dos®
— crisp, delicious and
baked with baby rolled oats
•
Lemon Chalet Cremes™
— delectable lemon sandwich cookies that honor Our Chalet in Switzerland
As you know, in recent
years we have offered customers eight cookie varieties. However,
nearly all cookie customers say one of these six is their favorite
cookie. By focusing our inventory on America’s most beloved cookie
favorites and streamlining delivery, we will make everything easier
for girls and volunteers. Plus, you avoid leftover packages of
varieties that appeal to more limited audiences.
The research behind this
pilot program is significant. Research from Little Brownie Bakers®
shows that the five core cookie varieties (Thin
Mints,
Samoas®,
Tagalongs®,
Trefoils
and
Do-si-dos®)
appeal to the vast majority of customers (more than 80 percent).
Each additional cookie variety is intended to reach new customers
who would not otherwise make a purchase from a girl. However, we
have found that the additional varieties provide only a minimal lift
in the sale and create a disproportionate amount of additional
expense and effort. You may have noticed this trend yourself.
We still have the
opportunity to provide customers with one cookie variety in addition
to the five bestsellers, and based on our customers’ preferences,
our council has selected
Lemon Chalet Cremes™.
Girls
will be eager to learn about the new cookies. In the Cookie Activity
Guides provided by Little Brownie Bakers®, you’ll find
games and activities that make learning fun for every age level.
Each troop leader will be receiving the appropriate age level Cookie
Activity Guide either this month or next month in their roundtable
materials. Getting them early will allow troops ample time to do a
couple of these really fun and exciting cookie activities!
We hope you agree that
Super Six is certain to lead to a super experience for girls and an
easier season for our busy volunteers. We look forward to hearing
your feedback after your experience. Please accept our sincere
thanks for all you do to help girls during Cookie Season and all
year long.
Also,
to help build excitement and also educate girls about the sale, your
regional Girl Scout Center will be offering Rally to Go kits that
service units can check out and use when planning a cookie rally.
These kits will contain information to help with the planning and
running of a rally, as well as activities that will help the girls
learn goal setting, people skills, decision making, business ethics,
and money management. These kits will make planning and
holding a cookie rally a breeze. Statistics show that girls
who participate in cookie focused rallies in their communities have
an increase in their per girl average of over 18 packages.
More information on Rally to Go kits will be available through
e-news and the Girl Scouts of Western Ohio website in the coming
months. *Please note that there will not be council sponsored cookie
rallies this year.
Be sure to sign up for
the product sale e-news (can be done at
www.girlscoutsofwesternohio.org) and keep checking the council
website for more updates.
RECOGNITIONS
ONLINE MARKETING GUIDELINES
AND TOOLS
FOR GIRL SCOUT PRODUCT SALES
RESOURCES/FORMS
WHO TO
CONTACT
Call or email your regional product
sales manager
Maumee
Valley (Toledo) –
Jennifer Greene: 419-243-8216 or 800-860-4516
Appleseed Ridge (Lima) –
Amy
Orwick: 419-225-4085 or 800-96-APPLE
Buckeye Trails (Dayton) –
Ashley Thoreen: 937-279-6573 or 800-233-4845
Great Rivers (Cincinnati) –
Valerie
Mott: 1-513-489-1025 or 800-537-6241
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OF WESTERN OHIO
